AMATHUS, a nationwide spirit store, has encountered both opportunities and challenges in recent years.
Sarah. 32 years old. Young professional who is saving money for future plans. Now she is finding new ways of connecting with her friends. She is more sensible with her finances and safety.
RESEARCH
The current situation made many young adults to reconsider their leisure expenses. One of those activities was the night out.
Providing well known spirits could initiate a pleasant social experience in a group of friends. These spirits as part of a drink can become an attractive alternative from a traditional establishment.
